Crease-resistant, opaque coverage in a creamy yet lightweight texture. The long-wearing formula camouflages darkness under the eyes, redness and skin imperfections. Provides...

Introducing our hottest new lip color - Matte Flat Velvet Lipstick. These 26 bold shades are rich in pigment and filled with moisture in a flat velvet finish. With added shea...

L.A. Colors Pout Chaser Lipstick

Sculpt and define facial features with eight blendable shades. I Heart Makeup Contour Palettes provide the ability to contour using darker shades for creating shadows and using...

Four gorgeous blush palettes - each collection pairs two blush shades with a coordinated bronzer and highlighter. Instantly contour with complimentary shades and blendable color...

Reduce the appearance of dark circles, pigmentation and blemishes with our specially formulated crayon! Our hydrating, creamy and blendable formula can be layered to achieve...

Introducing Twist Eye Liner Pencil - featuring an integrated sharpener to keep things perfectly precise at all times, these long lasting, intensely pigmented eye liner pencils...

A revelation in style and convenience – these dual use pencils give black eye liner precision on one end with a sumptuous smoothie of creamy, metallic eye shadow on the other....

• Neons, Shimmers, Glitters & Cremes   • Bold, Fashionable, Spectacular Color Range    • Contains Natural Pearl for Improved Application, Wearability & Luster    • Salon...

This year it’s all about the brows and these pencils are just what the doctor ordered. Perfectly weighted with a wooden body and defining eye brow brush, these richly pigmented...

Meet the newest members of our lash family – Tristan, Emerson, Drew, Laura, Jodie and Andie. Six fun, flirty 3D Faux Mink Lashes that are so soft and easy to apply. The flexible...

Our Line & Define Eye Pencil is highly pigmented and designed for easy application and intense definition. A number of shades available including Dark Grey & Blue!...

Available now in four sensational collections, these intensely pigmented and perfectly presented palettes are the new generation of Beauty UK’s famous, award-winning eye palettes.

You’re invited to an unforgettable holiday glam with the L.A. Girl Holi-Daze Eyeshadow Collection. Two 18-color eyeshadow palettes transform your look with glimmering shimmers...