Crease-resistant, opaque coverage in a creamy yet lightweight texture. The long-wearing formula camouflages darkness under the eyes, redness and skin imperfections. Provides...

Introducing our hottest new lip color - Matte Flat Velvet Lipstick. These 26 bold shades are rich in pigment and filled with moisture in a flat velvet finish. With added shea...

Sculpt and define facial features with eight blendable shades. I Heart Makeup Contour Palettes provide the ability to contour using darker shades for creating shadows and using...

Four gorgeous blush palettes - each collection pairs two blush shades with a coordinated bronzer and highlighter. Instantly contour with complimentary shades and blendable color...

Introducing our finely milled, soft matte powder designed to blur imperfections, smooth pores, and reduce fine lines, leaving your skin looking effortlessly airbrushed. This...

Our Line & Define Eye Pencil is highly pigmented and designed for easy application and intense definition. A number of shades available including Dark Grey & Blue!...

SCULPT LIKE A PRO WITH BEAUTY UK CONTOUR CHUBBY STICKS Sculpt, define and enhance your best features with Beauty UKs’ Contour Chubby Sticks. Our specially designed smooth,...

A revelation in style and convenience – these dual use pencils give black eye liner precision on one end with a sumptuous smoothie of creamy, metallic eye shadow on the other....

These defining eyebrow kits are sure to inspire, tame and frame. Each tin is packed with two brow powder shades, a flattering highlighter shade and a clear taming wax. Also...

An all-in-one skin beautifier! This essential new addition to L.A. Girl’s HD PRO series simplifies a basic skin and makeup regimen into a single tube. Indulge your skin with...

Meet the newest members of our lash family – Tristan, Emerson, Drew, Laura, Jodie and Andie. Six fun, flirty 3D Faux Mink Lashes that are so soft and easy to apply. The flexible...