Crease-resistant, opaque coverage in a creamy yet lightweight texture. The long-wearing formula camouflages darkness under the eyes, redness and skin imperfections. Provides...

Introducing our hottest new lip color - Matte Flat Velvet Lipstick. These 26 bold shades are rich in pigment and filled with moisture in a flat velvet finish. With added shea...

You’re invited to an unforgettable holiday glam with the L.A. Girl Holi-Daze Eyeshadow Collection. Two 18-color eyeshadow palettes transform your look with glimmering shimmers...

Sculpt and define facial features with eight blendable shades. I Heart Makeup Contour Palettes provide the ability to contour using darker shades for creating shadows and using...

Meet the newest members of our lash family – Tristan, Emerson, Drew, Laura, Jodie and Andie. Six fun, flirty 3D Faux Mink Lashes that are so soft and easy to apply. The flexible...

Introducing our finely milled, soft matte powder designed to blur imperfections, smooth pores, and reduce fine lines, leaving your skin looking effortlessly airbrushed. This...

Four gorgeous blush palettes - each collection pairs two blush shades with a coordinated bronzer and highlighter. Instantly contour with complimentary shades and blendable color...

These glamorous eyeshadow tins are sure to inspire a diverse range of looks from natural, soft looks to dramatic, smoky to bright and colorful. Packed with five intensely...

You’re invited to an unforgettable holiday glam with the L.A. Girl Holi-Daze Eyeshadow Collection. Two 18-color eyeshadow palettes transform your look with glimmering shimmers...

This year it’s all about the brows and these pencils are just what the doctor ordered. Perfectly weighted with a wooden body and defining eye brow brush, these richly pigmented...