Crease-resistant, opaque coverage in a creamy yet lightweight texture. The long-wearing formula camouflages darkness under the eyes, redness and skin imperfections. Provides...

Introducing our hottest new lip color - Matte Flat Velvet Lipstick. These 26 bold shades are rich in pigment and filled with moisture in a flat velvet finish. With added shea...

L.A. Colors Pout Chaser Lipstick

Sculpt and define facial features with eight blendable shades. I Heart Makeup Contour Palettes provide the ability to contour using darker shades for creating shadows and using...

Four gorgeous blush palettes - each collection pairs two blush shades with a coordinated bronzer and highlighter. Instantly contour with complimentary shades and blendable color...

Reduce the appearance of dark circles, pigmentation and blemishes with our specially formulated crayon! Our hydrating, creamy and blendable formula can be layered to achieve...

Introducing Twist Eye Liner Pencil - featuring an integrated sharpener to keep things perfectly precise at all times, these long lasting, intensely pigmented eye liner pencils...

Reduce the appearance of dark circles, pigmentation and blemishes with our specially formulated crayon! Our hydrating, creamy and blendable formula can be layered to achieve...

L.A. Colors Pout Chaser Lipstick

On the days where a full glam face just feels like too much, Tinted Foundation has got you covered… I mean tinted. The buildable, natural finish blurs imperfections with a sheer...

With our 10 color Eyeshadow Palette, you can have a Vivid, High Definition eye look everyday. This compact is small enough to take with you but big enough to hold 10 high payoff...

Meet the newest members of our lash family – Tristan, Emerson, Drew, Laura, Jodie and Andie. Six fun, flirty 3D Faux Mink Lashes that are so soft and easy to apply. The flexible...

You’re invited to an unforgettable holiday glam with the L.A. Girl Holi-Daze Eyeshadow Collection. Two 18-color eyeshadow palettes transform your look with glimmering shimmers...