Crease-resistant, opaque coverage in a creamy yet lightweight texture. The long-wearing formula camouflages darkness under the eyes, redness and skin imperfections. Provides...

• Neons, Shimmers, Glitters & Cremes   • Bold, Fashionable, Spectacular Color Range    • Contains Natural Pearl for Improved Application, Wearability & Luster    • Salon...

Sculpt and define facial features with eight blendable shades. I Heart Makeup Contour Palettes provide the ability to contour using darker shades for creating shadows and using...

Introducing our hottest new lip color - Matte Flat Velvet Lipstick. These 26 bold shades are rich in pigment and filled with moisture in a flat velvet finish. With added shea...

Introducing our finely milled, soft matte powder designed to blur imperfections, smooth pores, and reduce fine lines, leaving your skin looking effortlessly airbrushed. This...

Four gorgeous blush palettes - each collection pairs two blush shades with a coordinated bronzer and highlighter. Instantly contour with complimentary shades and blendable color...

Meet the newest members of our lash family – Tristan, Emerson, Drew, Laura, Jodie and Andie. Six fun, flirty 3D Faux Mink Lashes that are so soft and easy to apply. The flexible...

12 color eyeshadow palette Mix of matte & shimmer formulas Highly-pigmented & blendable Available in 5 color-coordinating palettes Cruelty-free & Vegan

Available now in four sensational collections, these intensely pigmented and perfectly presented palettes are the new generation of Beauty UK’s famous, award-winning eye palettes.

This year it’s all about the brows and these pencils are just what the doctor ordered. Perfectly weighted with a wooden body and defining eye brow brush, these richly pigmented...

An all-in-one skin beautifier! This essential new addition to L.A. Girl’s HD PRO series simplifies a basic skin and makeup regimen into a single tube. Indulge your skin with...